Personal Branding
for Job Seekers, Professionals, and Entrepreneurs

Maximize what you are amazing at...

Have you differentiated yourself from your competition? Distinguish yourself through your personal brand. Be authentic with your brand attributes and attract the right career opportunities for you by playing up your brand strengths.

What Makes You So Special?, an article for the Atlanta Journal Constitution on personal branding, proclaims that "determining your personal brand can boost your career".

The 360Reach  is a formal assessment developed by Reach, the global leader in personal branding, in collaboration with behavioral psychologists. It is the first and leading web-based personal branding assessment that helps you understand how you are perceived by others. It is an integral tool in the personal branding process. Consider these facts:

1. 360Reach has been used by nearly a million people - professionals, entrepreneurs, small business owers, and solopreneurs to fast-forward their careers and businesses,
2. Used in talent development programs by some of the world's largest and most respected companies, such as Microsoft, IBM, Warner Bros., JPMorgan, and Starwood Hotels,
3. Ensures confidentiality for respondents, which means honest 360 feedback,
4. Guarantees candid responses about your perceived brand and professional reputation,
5. Convenient and easy to complete via the Internet in less than 10 minutes,
6. Provides accurate, honest and actionable feedback,
7. Consolidates responses for you in a web-based system,
8. Focuses on the positive - builds personal brand self-confidence,
9. Tracks personal brand development over time,
10. Provides comprehensive personal branding report with optional telecoaching for brand development.

The 360Reach Personal Branding Programs are customized for job seekers, professionals intent on career development, and entrepreneurs. Discover your unique brand, leverage it into memorable brand communications (such as a resume or business bio), and ensure your brand environment and image are consistent with your branding message.

The Reach Personal Branding Club is a membership-based personal branding community with monthly teleseminars by guest experts in branding, career management, and business development. Many resources related to developing and sustaining your personal brand are made available to members only.

BASIC LEVEL:
Branding Assessment + Feedback Report and Telecoaching
This package includes:

360 Reach: the first and leading web-based personal brand assessment.
360Reach Feedback Report: 20-plus page report that distills the 360Reach raw data into your top brand personas, leadership competencies, strengths, and leadership role.
1 hour of telecoaching reviewing your 360Reach Feedback Report. This will give you insight into your brand as perceived by others, how that may or may not align with your own ideas, and coaching on how you can take action for optimum brand management.

Investment at Basic Level: $199

PRO LEVEL:
Branding Assessment + Self-Study Program
for Job Seekers, Professionals, or Entrepreneurs
Rocket (2 months) or Standard (4 months) Programs

Personal Branding Program: online interactive learning modules to extract, express and exude your brand.
• Personal Branding Workbook: complete reference to online modules plus learning assignments and resources
• BONUS 1: One year membership in the Reach Branding Club
• BONUS 2: Everything in the Basic Level $199 Value!
  360 Reach Branding Assessment: the first and leading web-based personal brand assessment.
  360Reach Feedback Report: 20-plus page Feedback Report with comprehensive information on your brand personas, leadership competencies, strengths, and perceived leadership role.
  1 hour of telecoaching reviewing your 360Reach Feedback Report results. This will give you insight into your brand as perceived by others, how that may or may not align with your own ideas, and coaching on how you can take action for optimum brand management.

INTENSIVE LEVEL:
Branding Assessment + Self-Study Program + Coaching
Rocket (2 months) or Standard (4 months) Programs

8 hours of one-on-one telecoaching to clarify and build your brand identity, image and brand communications.
• Unlimited email and instant messaging support over 4 months
• BONUS 1: One year membership in the Reach Branding Club
• BONUS 2: Everything in the Pro Level $450 Value!
  Personal Branding Program: online interactive learning modules.
  Personal Branding Workbook: complete reference to online modules plus learning assignments and resources.
  360 Reach Branding Assessment: the first and leading web-based personal brand assessment.
  360Reach Feedback Report: 20-plus page Feedback Report that distills your 360Reach raw data into brand personas, leadership competencies, strengths, and perceived leadership role.
  1 hour of telecoaching reviewing your 360Reach Feedback Report with coaching that will give you insight into your brand as perceived by others, how that may or may not align with your own ideas, and action-oriented tips on brand management.

BRAND FOLLOW-UP:
Branding Assessment + Annual Brand Review

360 Reach Branding Assessment: administered one year later for insights into brand development and current personal brand status.
360Reach Feedback Report: comprehensive 20-page Report that compares your personal brand self-perception to your brand as perceived by others.
1 hour of telecoaching to review your personal branding assessment results via an up-to-dateFeedback Report. This will help you to determine how effective you have been in promoting your brand in the past year, along with any changes that may have developed.