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Personal Branding
for Job Seekers, Professionals, and Entrepreneurs
 

Maximize what you are amazing at...

Have you differentiated yourself from your competition? Distinguish yourself through your personal brand! Be authentic, relevant to your target audience, and compelling in your messaging. Attract the right career opportunities for you by playing up your brand strengths.

Tom Peters, the pioneer of personal branding (author of The Brand You 50 and other books), says, "Be distinct or be extinct!"

The 360Reach Survey is a feedback mechanism developed by Reach, the global leader in personal branding, in collaboration with behavioral psychologists. It is the first and leading web-based personal branding survey tool that helps you understand how you are perceived by others. It is an integral tool in the personal branding process. Consider these facts:

  1. 360Reach has been used by more than one million people - professionals, entrepreneurs, small business owers, and solopreneurs to fast-forward their careers and businesses,
  2. Used in talent development programs by some of the world's largest and most respected companies, such as Microsoft, IBM, Warner Bros., JPMorgan, and Starwood Hotels,
  3. Ensures confidentiality for respondents, which means honest 360 feedback,
  4. Guarantees candid responses about your perceived brand and professional reputation,
  5. Convenient and easy to complete via the Internet in less than 10 minutes,
  6. Provides accurate, honest and actionable feedback,
  7. Consolidates responses for you in a web-based system,
  8. Focuses on the positive - builds personal brand self-confidence,
  9. Tracks personal brand development over time,
  10. Provides comprehensive personal branding report with optional telecoaching for brand development.

The 360Reach Personal Branding Programs are customized for job seekers and professionals intent on career development, as well as entrepreneurs. Discover your unique brand, leverage it into memorable brand communications (such as a resume or business bio), and ensure your brand environment and image are consistent with your branding message.

The Reach Personal Branding Club is a membership-based personal branding community with monthly teleseminars by guest experts in branding, career management, and business development. Many resources related to developing and sustaining your personal brand are made available to members only.

"Personal Branding is a revolution in the way we manage our careers or businesses. It means identifying and communicating what makes you unique, relevant and compelling so that you can reach your goals. Personal branding means using who you are to get what you want from life." - William Arruda, Personal Branding Guru and Co-Founder of the Reach Branding Club

BASIC LEVEL:
Branding Assessment + Feedback Report + Career Coaching
This package includes:

  • 360 Reach Survey: the first and leading web-based personal brand feedback tool.
  • 360Reach Feedback Report: 30-plus page report that distills the 360Reach raw data into your top brand personas, leadership competencies, strengths, and leadership role.
  • 2 hours of career coach time. 1 hour to dig deep into your 360Reach Feedback Report. This provides insight into your brand as perceived by others, how that may or may not align with your own ideas, and coaching on how you can take action for optimum brand management. Also 1 hour of data analysis, integration, and preparation prior to your coaching call.

Basic Level Investment: $450.

Your online order is secure.

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PRO LEVEL:
Branding Assessment + Self-Study Program
for Job Seekers, Professionals, or Entrepreneurs

Rocket (2 months) or Standard (4 months) Programs

  • Personal Branding Program: online interactive learning modules to extract, express and exude your brand. This program goes beyond the results of the 360Reach to help you fully develop and express your unique personal brand.
  • Personal Branding Workbook: complete reference to online modules plus learning assignments and resources
  • BONUS 1: One year membership in the Reach Branding Club
  • BONUS 2: Everything in the Basic Level $450 Value!
    • 360 Reach Survey: the first and leading web-based personal brand assessment.
    • 360Reach Feedback Report: 30-plus page Feedback Report with comprehensive information on your brand personas, leadership competencies, strengths, and perceived leadership role.
    • 2 hours of career coach time. 1 hour to dig deep into your 360Reach Feedback Report. This provides insight into your brand as perceived by others, how that may or may not align with your own ideas, and coaching on how you can take action for optimum brand management. Also 1 hour of data analysis, integration, and preparation prior to your coaching call.
Pro Level Investment: $750
2-month payment plan available
Your online order is secure.

INTENSIVE LEVEL:
Branding Assessment + Self-Study Program + Coaching (9 hours total)
Rocket (2 months) or Standard (4 months) Programs

  • 8 hours of one-on-one personal branding coaching to clarify and build your brand identity, image and brand communications. Coaching provides you with objective feedback as you work on the personal branding homework modules, as well as accountability so that you actually finish the process!
  • Unlimited email and instant messaging support over 4 months
  • BONUS 1: One year membership in the Reach Branding Club
  • BONUS 2: Everything in the Pro Level $750 Value!
    • Personal Branding Program: online interactive learning modules.
    • Personal Branding Workbook: complete reference to online modules plus learning assignments and resources.
    • 360 Reach Survey: the first and leading web-based personal brand assessment.
    • 360Reach Feedback Report: 30-plus page Feedback Report that distills your 360Reach raw data into brand personas, leadership competencies, strengths, and perceived leadership role.
    • 2 hours of career coach time on the results of your 360Reach Feedback Report. 1 hour to dig deep into your 360Reach Feedback Report. This provides insight into your brand as perceived by others, how that may or may not align with your own ideas, and coaching on how you can take action for optimum brand management. Also 1 hour of data analysis, integration, and preparation prior to your coaching call.

Intensive Level Investment: $1750
4-month payment plan available

Your online order is secure.

 

BRAND FOLLOW-UP:
Branding Assessment + Annual Brand Review

  • 360 Reach Branding Assessment: administered one year later for insights into brand development and current personal brand status.
  • 360Reach Feedback Report: comprehensive 20-page Report that compares your personal brand self-perception to your brand as perceived by others.
  • 2 hours of career coach time. 1 hour to review your personal branding assessment results via an updated Feedback Report. This will help you to determine how effective you have been in promoting your brand in the past year, along with any changes that may have developed. Also 1 hour of data analysis, integration, and preparation prior to your coaching call.

Brand Follow-up Investment: $400.

Your online order is secure.

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RAVE REVIEWS
for Personal Branding


Dr. Lynn Joseph, President of Career Dynamics, Inc.: "The 360Reach Personal Branding Assessment provided a wealth of valuable data for me, but Susan took it to an elevated level of interpretation and translated it into practical application. With her ability to understand and convey the broad concepts as well as nuances of the data. I came away with new insights and a clear understanding of not only my brand, but also the demographic for which my skills and abilities are suited. I highly recommend Susan AND she is a delight to work with!"

Anna Kanary, President of Global Telepower Training Systems: "What a brilliant tool! Unsure at first, I decided to take the plunge and take the 360Reach branding assessment. I am so glad I did! I discovered I was presenting parts of myself to the world that are not serving me. I also discovered, based on how I am perceived, that I need to go after a new, more exciting type of corporate client. Thanks to Susan's keen ability to analyze the data, I feel clear, focused, and excited about the new direction for my business. A VERY VALUABLE tool!"
Certified Social Branding Analyst
Certified Online Identity Strategist-Advanced Team

National Certified Career Counselor

Certified Personal Branding Strategist

Certified Career Management Coach

Career Assessment Expert
CDI Board of Directors

Career Directors International Expert

Certified VideoBIO Producer
Certified VideoBIO Producer
Find out more about the Reach Branding Club, 360Reach Branding Program and 360Reach Branding Assessment by visiting the Reach Branding Club online. Be sure to check out the Flash introduction into personal branding in the left-hand navigation bar.